The problem with the chasing arrow...

Listen to NPR/Pulse Radio and our friends at Recycle Across America weigh in on the struggles of our current recycling system in the US.

Did you know the recycling symbol was designed by a 23 architecture student as part of a design competition? And was only meant to represent paper and cardboard recycling only.

Contaminated streams are expensive to manage, have a high loss of valuable material because it's dirty, and cause equipment failures. 

We engaged Recycle Across America in our work with the Minnesota State Fair because we believe in their process. Consistency. And signs that make sense.